“MANGO, Spain’s most famous international fashion company, opened its sixth store in South Africa this month. With four retail stores in Gauteng and one store in the Western Cape, the Gateway Theatre of Shopping store marks the brand’s debut in Kwazulu Natal. Located in one of the country’s premium shopping malls, the store offers a 240 square metre floor of selling space.
The interior design of the new space mirrors that of the existing South African MANGO stores. Neutral tones and materials are used to create the perfect backdrop for the apparel and accessories which take centre stage. Conceptualized and constructed by the International Mango Interior Design Team, the Gateway store reflects the clean, natural and minimalist look of MANGO stores around the world.
As the number one shopping mall in Kwazulu Natal, Gateway Theatre of Shopping was the obvious choice for the first MANGO store in the region. Home to multiple international fashion brands such as GUESS and Zara, the centre affords MANGO the perfect retail environment and a relevant customer base. Launching with the MANGO Summer 2012 Collection, the new store will house the entire MANGO Collection for women; including the suit, casual and jeanswear ranges. The store will also stock a range of MANGO accessories including handbags, footwear, swimwear and jewellery.
The MANGO concept, based on an alliance between a quality product in accordance with the latest fashion trends and affordable prices, continues to succeed in the South African market. The new Gateway Theatre of Shopping space promises to align with this concept; representing a calling card for the MANGO brand and creating a dynamic image in accordance with the personality of its customers.”
You can see my take on the new Mango store at Gateway here. Below images taken from Campaign disc as well as Fashion Gone Rogue and Fashionista.com.
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