Check out the new video from KoldproduK and the good use of product placement by Travelite. I’ve liked KoldproduK since their collaboration with Straatligkinders, so it’s nice to see they’re still going strong. It’s always nice when a SA band does good. Press release and video below:
Local hip-hop band, KoldproduK recently unveiled their brand new music video, Set the Place on Fire; the latest single taken from their current album, Prepare to Rise. Shot in Johannesburg in May, the video features KoldproduK’s charismatic front-man, Möki Sage, on a wild sprint through Johannesburg city streets, clutching a mysterious red Travelite suitcase.
Directed by William Kalmer, the video lives up to its title by featuring explosives, flame-throwers and dare-devil antics performed by some of South Africa’s top skateboarders, BMX riders and parkour athletes. The resilience and high durability of Travelite products is illustrated in the way the star Travelite suitcase is thrown, juggled and snatched between Möki and the various characters with whom he collides en route to his final destination. On arrival at the bustling, riotous underground party, the red Travelite case is finally opened and the rest of the band emerges from its depths for a night of revelry. A variety of brightly-coloured Travelite suitcases form the party’s backdrop; from gorgeous women dancing in the bags to T*Spark singing from her seat inside a Travelite suitcase.
The inclusion of Travelite in the KoldproduK music video earns the travel brand its own street cred, endorsed by a group that is renowned for their cutting-edge music videos. From withstanding the high-action, high-impact journey to being placed as the hottest item at a trendy underground party, Travelite is portrayed as hard-wearing, high-quality and ultra-cool as well as being capable of holding everything one might possibly need.
